How we determined our pricing

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Hey y’all.

General plan I’m thinking for June: since next weekend is Father’s Day, I’ll do a post about two elements of that — how to “treat your man” and/or what to do if the father isn’t in the picture. Should be interesting.

After that I think I’ll do a post about nighttime routines for babies, because we’ve been getting a lot of questions about that.

But for now, I wanted to touch on how we set our pricing out, because we get some questions about that too.

The two sides of pricing (somewhat funny)

Since I started this business, I’ve had a lot of people who see the pricing and say “Yes, I’m in!” immediately. And I’ve had a few people who say “Wait, what? No!” immediately. Those are the extremes, sure — but they’re also the most common. I don’t get as many responses in the middle. Always found that interesting/funny.

The pricing structure

You can find our scheduling and rates here. We’re available for minimum eight-hour shifts between 8pm-8am. (24-hour shifts are available, although by request and availability — and we ask for some lead time, including up to two months, for those.)

For a single child, it’s $320 for the 8 hours, which equates to about $40 per hour.

There wasn’t necessarily any magical math formula to come up with this. I looked at what other services in the area and nationally were pricing. I also looked on some “gig economy” type websites, where I saw digital marketing consultants saying $150/hour. It seemed to me that “good SEO strategy” and “sleep well for a night as a new parent” were hard to compare, sure, but I wasn’t going to push $150/hour here.

In the end, $300 for a single child seemed fair.

Average salaries in Boston obviously vary by profession, but the average seems to be around $75,000. That means you make $36.06 per hour. So essentially, you’re taking eight hours — a standard workday — and turning that into money for child care for that night. Seems decently fair, right?

Questions/concerns on the pricing structure

If you have some, definitely contact us. We’d love to hear from you and see if we can meet your needs.

Kristin Smith

Kristin is a wife, mom, doula and a kick ass swaddler. She spends her time helping families get top notch support throughout their parenting journey. When she isn't swaddling babies, she can be found sipping latte's and watching her daughter play softball. Read more...

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